When reflecting on a remarkable 25-year journey with Starbucks Coffee Company MENA and Alshaya Group, one finds in Mohammed Mahmoud Al Najjar a living testament to dedication, growth, and the enduring power of shared values. His story is not just about professional milestones; it is woven with personal memories, relationships, and a vision that has helped shape the brand’s legacy across the Middle East and North Africa.
What began as a chance encounter at a campus recruitment event became the starting point of an extraordinary odyssey. Mohammed still vividly recalls the Starbucks team on his university grounds, speaking passionately about the brand’s values, its ambitious future, and their deep commitment to people—both partners and customers. What resonated most was the authentic sense of connection and the conviction that Starbucks stood for something genuinely good.
Curiosity soon blossomed into a career, with each chapter marked by meaningful relationships and transformative experiences. Over the years, Starbucks stores became more than places of work for Mohammed—they became the backdrop to his life’s milestones. It was at Starbucks where he met his spouse, watched his son take his first steps, and found colleagues who became like family.
As he celebrates this 25-year milestone, Mohammed reflects on the privilege of learning from inspiring mentors, guiding partners on their own journeys, and helping cultivate a culture where people come first. The company’s core values, which initially drew him in, continue to guide his leadership approach: think big, act locally, and stay authentic.
“Being part of Starbucks MENA for 25 years has not only shaped my career, but transformed my life. Every day, I am reminded that when we nurture people and lead with heart, we create a legacy far greater than any one individual can achieve. This journey has taught me the true meaning of community, resilience, and purpose.”